Science-based marketing, AI for business, and practical advice for growing your business.
"Google now scores how much new information your content adds. Original data beats more content every time."
Research across 4,000+ brands shows growth comes from new buyers, not loyalty. The real data on customer acquisition vs retention for small business.
Only 5% of your market is searching right now. Here's what the research says about reaching the other 95% before they ever open Google.
Mental availability marketing explains why the best business rarely wins. Byron Sharp's data shows what actually drives customer acquisition for SMEs.
84% of purchases are decided before buyers start shopping. The certainty premium explains why familiar brands win over better alternatives.
AI makes content creation nearly free. Byron Sharp's research shows distinctive brands win. These two facts are in direct conflict. Here's what to do about it.
AI ranking tools track a number that changes every time. Here's what the research says to measure instead, and why it looks like brand building.
Most buyers don't research carefully. They pick what comes to mind first. Here's the science behind how customers actually choose, and what it means for your ads.
"Speed of testing and iteration beats perfection in digital marketing. The data on creative velocity, ad fatigue, and why fast SMEs outperform polished competitors."
Research shows emotional ads generate 2x the profit of rational ones. Here's why your logical, feature-led advertising is invisible to buyers.
Brand vs performance marketing isn't a debate. The data shows what happens when SMEs only fund what's measurable. Here's the real cost.
Getting clicks but not leads? The problem isn't your targeting. Cialdini, Sutherland and Baymard reveal the confidence gap killing your conversions.